one reason why timing is everything


…because people you need to involve have their energy and focus on it.

You can keep the energy in ‘it’ by setting timing expectations. Are we excited because it’s happening now? Are we excited because it’s happening next year? Excitement and energy will build if we believe it will happen.

it’s all in the eyes


it’s not the number of clicks that makes a good user interface.

it’s the way you feel when you look at the screen.

It’s the extra work you have to do to understand when you go to a screen that looks different is more than a few extra clicks. It’s the interruption, the re-learning, the distraction, the frustration.

A strange new screen missing the navigation you know like the back of your hand requires you to stop and learn. getting to a strange new screen in fewer clicks doesn’t make it better.

so, concentrate on the journey… even if you have to take the user through a few more twists and turns and half a dozen mouse clicks to get there …let them concentrate on the reason they are with you, not new and uncharted screens to navigate through.

when your job is to make it look easy


you’re working on coding a function that will eliminate a full-time position. what does it look like? a screen with 5 buttons. that was easy. but it wasn’t.

you’ve delivered to the world a beautiful painting. it’s beautiful. looks so easy. but it wasn’t.

some people get it — usually the ones who know what it’s like to try.

the people who don’t get it are the ones who want to pay according to how many buttons are on the screen. this is why you can’t always sell features and benefits — sometimes you have to sell the degree of difficulty, skill, experience that it takes to get there.

-Malaga Smith @2013

older and wiser? maybe not.


it’s nice when you’ve been in business a few years and feel confident in your craft. it seems like this is when things should become easier. but that’s not necessarily true. for those of us who don’t sell widgets, but have to work with our customers to collaborate, create, develop — it can mean that our spirit of willingness to compromise, to listen, to change — is faulty.

the questions to ask are: what are my widgets? that is, what are the areas of my work where i don’t need to collaborate, create, develop — that i can sell without compromise or change? and what are the things that need to be open to others’ points of view?

you might discover you have many, many widgets, but a few very important areas where you need to act like a newbie, even if you feel like you’re a wise old sage.

what does a newbie do? they assess, they look at all the angles, they create procedures. they give things names, they put boundaries in place, they create a space for engagement.

Let’s do that.


By Malaga Smith @2013. Please share with attribute.