When everyone is doing the same thing it’s time to do it better, differently, or do something new. One approach is to relax and be yourself. Be your brand.
When you follow the crowd, the crowd just gets bigger. But what a creative thinker, a strong leader, and a great salesperson all know is that when you focus on what makes your brand unique (ie, your core strength), you have much better odds of connecting with someone who needs and appreciates what you have to offer. And it’s the only chance you have to make something better than all the rest.