If you feel like you’re wasting time by reading the whole article, you are reading the wrong thing. Step #1 Find content

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“In fact, it doesn’t even matter if the content is consumed, as long as it’s shared. Reading doesn’t generate ad dollars. So whenever you hear a media pundit proclaim, “Long-form journalism is dead!” what they mean to say is “Long-form journalism isn’t lucrative.”
It’s not that people won’t read long-form content, it’s that the nature of digital publishing has seemingly removed any incentive to produce content that takes longer than eight seconds to consume.”

The dirty secret about online content and shrinking attention spans | Articles | Media Relations

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