If Everybody’s Doing It

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When everyone is doing the same thing it’s time to do it better, differently, or do something new. One approach is to relax and be yourself. Be your brand.

When you follow the crowd, the crowd just gets bigger. But what a creative thinker, a strong leader, and a great salesperson all know is that when you focus on what makes your brand unique (ie, your core strength), you have much better odds of connecting with someone who needs and appreciates what you have to offer. And it’s the only chance you have to make something better than all the rest.

Institutional Heart

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They say institutional memory is important, but in practice it’s only important until it’s not. New people with new systems can obliterate the need for it. This can be a good thing: growing pains; or not, producing loss of quality and other baddies.

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But institutional heart is another matter. It involves the memory of what caused an organization to became successful. It’s the memory of those tiny slices of life — the interactions and the feelings behind them that resulted in strong connections to a target audience.

When organizations grow and lose their institutional heart, they can become hated instead of loved. This is often viewed as a necessary evil of growth and aggressiveness in business — but it just ain’t so. All it takes is the identification of the people in the organization who are perceived by the customer or community as the heart and soul of the organization — the ones who make us remember why we’re here in the first place. I’d bet that nine times of out ten these people pull their weight and are loyal to the cause. These are the folks who should be protected when change is in the air — the babies in the bathwater.

Who holds the heart to your institution? If you don’t know — ask a customer — they do.

I love the way you Work It.

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workloveI really enjoy my work, actually.

But I can’t take the label ‘work’ away from it.

Loving your work doesn’t mean that you are at a party when you go to work. Work is still work. It’s a striving for something, and often a very serious undertaking that means much personal sacrifice.

That’s a good thing for someone who was born when I was — when loving work itself was something that could help you through the pearly gates. Not so good, though, for the new generations who require a job to fulfill a destiny and all earthly and heavenly desires. Maybe that’s a heavy burden to put on one’s job.

I’m still hoping my work counts towards something meaningful, if not to fulfill my destiny, then to help someone else fulfill theirs. Anything to move the planet in the right direction, even if it’s just a fraction of an inch. After all I’m one in billions of people, and a little trickle of a stream probably has more significance than I do. But it’s nice to have those moments of pure enjoyment at work, just because. Wishing you the same.