When everyone is doing the same thing it’s time to do it better, differently, or do something new. One approach is to relax and be yourself. Be your brand.
When you follow the crowd, the crowd just gets bigger. But what a creative thinker, a strong leader, and a great salesperson all know is that when you focus on what makes your brand unique (ie, your core strength), you have much better odds of connecting with someone who needs and appreciates what you have to offer. And it’s the only chance you have to make something better than all the rest.
I’ve been thinking a lot about listening lately. It’s an art I used to do much better. Now that I’m older and wiser, it’s hard to listen to someone without the filters of experience and ‘been there, done that’, not to mention keeping my mouth shut and not sharing my self-perceived most-valuable wisdom.
But I know listening well can take me past the limits of my own wisdom, a wisdom defined by my own limited life, and spark new life through connection to others. So I’m thinking about ways to listen, and the ways in which we don’t listen.
The look on your face: you don’t just listen with your ears, you listen with your mind and eyes — and the look on your face. A listening face isn’t scowling or distracted. It’s focused and interested. Continue reading