They have always been there, that big crowd, “The Masses”, but now so are their profile pics, and blog posts and social media profiles.
It seems like there is more we can know, more we already know, and more information we should dissect, examine and compile if we want to be successful marketers.
The relatively microscopic amount of information we have in our virtual networks — those people we have instant access to — is extensive enough and scattered enough to make us wonder if we possess a data goldmine or if we’re trying to hit a moving target in a data wasteland.
So how do you market to YOUR crowd, and not THE crowd?
Tie a string from these two things to everything you do: