date added:2009-10-18 18:13:17 | modifed: 2012-02-26 02:48:25
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Why Buy from You? And Why Buy Now?
Are you getting them excited about the sport, the game, or your team -- or are you trying to sell a ticket?
Be aware of the goal of your promotion. Do you want to get your potential customer excited about your industry, your brand, a product, or YOUR product? The answer to this question will help you shape your promotion.
Are you helping your industry? Or your competitor?
Are you educating your customer about the product? Are you creating a desire in your prospect for the product? Are you giving your prospect the tools to compare you to your competition? This may not be enough.
Are you helping your prospect?
Are you making it easy for your prospect to make a buying decision that will improve their situation right now? Are you doing the work of comparison shopping for them? Is there just no reason for them to keep shopping? This may not be enough.
Are you helping your business?
Are you providing the means by which your prospect can choose you? Now? Can they make a connection to you easily? Can they purchase without further consideration or confusion? Or do they need to "figure out" how to purchase?
Whether you call it "active marketing," "interactive marketing," "call to action," "close the deal," or "make the ask" -- if you're trying to sell, make sure your customer knows how to "act now" or you may be helping everyone but yourself.
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The Bright Side
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Excerpts from Clean Tech Job Trends 2009 by Clean Tech
... And the clean-technology sector is now one of the largest recipients of venture capital (VC) dollars - alongside biotech, software, and medical devices - with clean energy alone raking in $3.35 billion in the U.S. in 2008, according to New Energy Finance. Globally, VC and private equity totaled $13.5 billion in clean-energy investments last year...
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...The unprecedented level of interest and activity in clean-tech jobs is considerable, but there’s a reason for it. Many believe we are just at the beginning of the clean-tech jobs creation era, with clean tech offering the greatest opportunity for wealth and job creation (and global economic competitiveness) since the advent of the computer and the Internet...
Read the full report
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Manners or Marketing?
The correct language may not always be proper
Using the language of your industry may not always work with your customers. They may be using buzz words or interpreting industry language according to common definitions. Rather than challenging them -- adjust your language to connect, then explain as necessary. Respond to the intent in your customer's words when possible, and explain and educate when it's appropriate and for clarification.
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October 2009
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Copyright ©2009 Malaga Corp. All Rights Reserved.
2855 Telegraph Ave., Suite 203, Berkeley, CA 94705
One Industrial Blvd., Suite 100, San Francisco, CA 94127
By appointment only, please.
(510) 704-1777
(877) 477-7847 toll-free
(510) 295-2471 fax
malagasales@malagacorp.com
www.malagacorp.com
Toll-free 877.477.7847 |
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