date added:2009-09-14 23:39:14 | modifed: 2012-02-26 02:48:32
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Shrink your Expenses, not your Perspective
This may be a time to cut costs and it may be a time to adjust your goals and objectives but this doesn't mean shrinking your vision.
If you are shrinking your business be sure you aren't shrinking your opportunities.
What if what you really need to do to succeed is to become a bigger player to increase your opportunity? You may want to adjust your vision to something that feels realistic for these 'hard times" but consider adjusting it up, not down.
Your opportunities come out of your vision, so take good care of it.
This could mean thinking bigger. Many of the businesses that survive hard times are the ones that think bigger and act stronger.
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The Bright Side
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Fastest Growing Industries (in profits/1yr) according to Fortune Magazine:
Food Services
Engineering
Construction
Health Care: Pharmacy and Other Services
Internet Services and Retailing
Pharmaceuticals
Information Technology Services
Oil and Gas Equipment Services
Pipeline,s Railroads,
Medical Products and Equipment
Aerospace and Defense
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Food Consumer Products
Household and Personal Products
Wholesalers: Health Care
Health Care: Medical Facilities
Industrial Machinery
Telecommunications
Wholesalers: Diversified
Network and Other Communications Equipment
Utilities: Gas and Electric
Scientific Photographic and Control Equipment
Construction and Farm Machinery |
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Manners or Marketing?
Keeping your word is part of my Brand's culture? True or False?
~If keeping your word is important to you and you want to make it part of your brand, you have a challenge. The challenge is to make promises that can be kept, and remember the promises you make.
~If your brand culture gravitates toward the "Machiavellian" side of business, you still have a challenge. The challenge is to keep track of the promises you've broken as these are likely burned bridges, lost resources, and acts that may "come back to bite you."
Whatever your brand -- promises play an important role in business, so promise with intention and purpose.
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September 2009
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S P O T L I G H T
Many businesses are using Email Blasts to stay in touch with their customers with more frequency and lower costs than printed direct mail.
Customers are are requesting email over traditional printed promotional mail from their favorite retailers because they are greener!
For Email Blast campaigns that are targeted and on-point; and fit your time and budget resources,
Let's Talk!
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Copyright ©2009 Malaga Corp. All Rights Reserved.
2855 Telegraph Ave., Suite 203, Berkeley, CA 94705
One Industrial Blvd., Suite 100, San Francisco, CA 94127
By appointment only, please.
(510) 704-1777
(877) 477-7847 toll-free
(510) 295-2471 fax
malagasales@malagacorp.com
www.malagacorp.com
Toll-free 877.477.7847 |
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