date added:2009-08-17 17:18:23 | modifed: 2012-02-26 02:48:40
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Jump off the Merry-go-Round
If you're not catching that brass ring you'll have to force yourself off the merry-go-round and address your marketing. What you do today affects next week, next month and next year. Jump off!
No Excuses
If I just knew what to do I'd do it!
Figure it out. Stop. Think. Write.
We call it planning and strategy but it's just as simple as thinking and writing. Stop the merry-go-round and go to it.
If I just had the money I would do it!
Are you sure? Make sure you know what "it" is, whether you have the money or not. Then figure out how to make it happen. There may be ways you can do what's needed -- but you won't know if you haven't figured "it" out in detail.
I can't stop to think and plan - the sky is falling!
While you're busy wearing all those hats, running around and keeping busy -- do you also feel the sand around your head? Make sure that part of what keeps you busy is your marketing - it's vital to your business and without it you'll find yourself without customers.
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The Bright Side
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Whether profits are up or down, people are still spending money, If sales are down 30% - keep your eye on the 70%. Don't let the numbers drag you down.
Compared to other points in time, people are spending more or less -- lately less...but they are spending. And not just on things they need. Apple sold a record 22,727,000 iPods during the first quarter of 2009.
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Manners or Marketing?
If you're cutting labor, how do you cut customer service safely?
~Communicate with your customers -- let them know your turn time has changed, or in what ways they should be expecting less. It's better that they can plan for the change than to be disappointed when you don't come through as usual.
~Balance your cuts with customer service "extras" -- if you have to send calls to voicemail, then make sure you fully resolve the customer's problem when you do return the call.
~Customer service cuts don't mean morale cuts. Make sure your customer service reps keep morale up -- low morale is easy for customers to detect.
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August 2009
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"We cannot direct the wind, but
we can adjust the sails."
-- unknown
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S P O T L I G H T
Many businesses are using Email Blasts to stay in touch with their customers with more frequency and lower costs than printed direct mail, and many of their customers are are requesting email over traditional printed promotional mail from their favorite retailers because they are greener!
For Email Blast campaigns that are targeted and on-point; and fit your time and budget resources,
Let's Talk!
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Copyright ©2009 Malaga Corp. All Rights Reserved.
2855 Telegraph Ave., Suite 203, Berkeley, CA 94705
One Industrial Blvd., Suite 100, San Francisco, CA 94127
By appointment only, please.
(510) 704-1777
(877) 477-7847 toll-free
(510) 295-2471 fax
malagasales@malagacorp.com
www.malagacorp.com
Toll-free 877.477.7847 |
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