date added:2009-08-12 00:17:48 | modifed: 2012-02-26 02:48:51
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Let's Pretend Like...
Remember when you were a kid -- learning how to play with others and creating your own environment and circumstances? Your friend said "let's say you're the robber and I'm the cop", and you did. And after you played your friend's game for a while you got to say what the new game was -- "let's say I'm the teacher and you're the student" -- and your friend would play along with you.
We were learning many things, but the learning came naturally -- we didn't think about the process, and the work of play was also the work of making a friend -- but it wasn't work.
It's the same in business. We have a vision and through marketing and selling we convince others to come along and join our brand, to play our version of the game, and to become our friends, and when we love what we do it doesn't feel like work - it just comes naturally.
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Why they buy
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Need and want makes us buy a product or service, but emotion makes us choose a brand. We may want the most prestigious car, we may want the same oatmeal our grandmother cooked for us, we may want the sexiest swimsuit or the most popular phone. Why do people buy your brand?
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Manners or Marketing?
How does it happen that at the height of their game, when the numbers are great, a business or brand can come crashing down?
In some cases it's because they associated their success with the wrong things.
For example, are customers buying your coffee because of the hip atmosphere, or because of convenience?
If it's the atmosphere you may be safe charging more than the average for a cup of coffee, but if it's for the convenience, what happens when your competitor moves in with lower costs and lower prices?
Examine success carefully and make sure you know why people are buying your brand and not someone else's.
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July 2009
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New Website!
Nicolas Bearde is an accomplished musician, actor, teacher, and more. Check out his new site.
www.nicolasbearde.com
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“It's fear of the unknown. The unknown is what it is. And to be frightened of it is what sends everybody scurrying around chasing dreams, illusions, wars, peace, love, hate, all that--it's all illusion. Unknown is what it is. Accept that it's unknown and it's plain sailing. Everything is unknown--then you're ahead of the game. That's what it is. Right?”
-- John Lennon
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S P O T L I G H T
Many businesses are using Email Blasts to stay in touch with their customers with more frequency and lower costs than printed direct mail, and many of their customers are are requesting email over traditional printed promotional mail from their favorite retailers because they are greener!
For Email Blast campaigns that are targeted and on-point; and fit your time and budget resources,
Let's Talk!
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Copyright ©2009 Malaga Corp. All Rights Reserved.
2855 Telegraph Ave., Suite 203, Berkeley, CA 94705
One Industrial Blvd., Suite 100, San Francisco, CA 94127
By appointment only, please.
(510) 704-1777
(877) 477-7847 toll-free
(510) 295-2471 fax
malagasales@malagacorp.com
www.malagacorp.com
Toll-free 877.477.7847 |
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