Resources

Too Many Hats?

Strategic Marketing at its core is about the various parts of business interacting with each other in a way that allows the business to react quickly to change in order to stay relevant.

How many hats do you wear? Too many is usually considered a negative but if you run the finance, marketing, and production departments -- there are no obstacles in the way of clear communication between them! You can quickly change your marketing mix, your product line or your pricing based on warning signals from any part of the business.

Data from each part of the business also easily informs your long term planning -- nothing is hidden or translated -- you have all the facts you need to make the best decisions.

What's missing? Other opinions, a challenge to your thought process might be something you wish you had! Changing how you think of your team can keep you grounded and your ideas sharp. Ask for feedback even when it's outside the job description of your team member, and think of friends and family as part of your team -- criticism is a valuable thing.

Wearing less hats? If you manage a larger enterprise clear channels of communication are essential to making sure you have the facts you need WHEN you need them -- in time to act to meet the challenge. This means not only great meetings and accurate reports, but as always, good people working together.