| |
Red
From Wikipedia: Warning: Red catches people's attention, and is often used either in a negative way to indicate danger and emergency, or in a positive way in advertising to gain more viewers, or in nature, as a ripe fruit announces its readiness with its red color. Several studies have indicated that red carries the strongest reaction of all the colors, with the level of reaction decreasing gradually with orange, yellow, and white, respectively. Because of this, scientists have repeatedly recommended red for warning signals, labels, and signs. Because of these recommendations, red has seen widespread use as a danger signal, in stop signs, to warn people of extreme heat or flammability, and even to signal warnings in sports such as soccer.
In non-Western traditions: In China, red is the symbol of fire and the south (both south in general and Southern China specifically). It carries a largely positive connotation, being associated with courage, loyalty, honor, success, fortune, fertility, happiness, passion, and summer. In Chinese cultural traditions, red is associated with weddings (where brides traditionally wear red dresses) and red paper is also frequently used to wrap gifts of money or other things. Special red packets called hong bao as in Mandarin or lai see as in Cantonese - are specifically used during the Chinese New Year to give monetary gifts...In Japan, red is a traditional color for a heroic figure...In the Indian Sub-continent, red is the traditional color of bridal dresses, and is frequently represented in the media as a symbolic color for married women...In Central Africa, Ndembu warriors rub themselves with red during celebrations. Since their culture sees the color as a symbol of life and health, sick people are also painted with it...In other parts of Africa, however, red is a color of mourning, representing death. Because of the connection red bears with death in many parts of Africa, the Red Cross has changed its colors to green and white in parts of the continent.
|
|
Business Resources
Good Advice