date added:2008-11-05 05:06:16 | modifed: 2012-02-26 02:50:19
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Customer Updates
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Win Win Win
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Team UP UP UP
Team Defined
Everyone Markets
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Community
Smooth Sailing
Join the party!
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Special Offer/ Word to the Wise
Good Advice/ Last Month's Winner
Shop Talk
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Team Up Up Up
Strong teams are made up of people who know their jobs and do them well while they have an eye on the big picture. Here are a few characteristics of successful teams:
~ When team members are in their "right job" it has meaning for them, makes them feel important, gives them a feeling of accomplishment and fulfillment.
~ Team size allows for transparency and members can hold each other accountable
~ Members show respect for each other's time, knowledge, tools, and other resources.
~ Members enjoy a friendly competition that strengthens each other, and the team as a whole; and refrain from action that undermines the team or it's members.
~ A job well done and effort that goes beyond the call of duty deserves celebration - a time to reflect together about the obstacles, appreciate the efforts, and share in the greater success of the team.
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Team Defined
1. a number of persons forming one of the sides in a game or contest: a football team.
2. a number of persons associated in some joint action: a team of advisers.(Dictionary.com)
"People working together in a committed way to achieve a common goal or mission. The work is interdependent and team members share responsibility and hold themselves accountable for attaining the results." (MIT Information Services and Technology)
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Everyone Markets
Communication and documentation are crucial to keep your team engine running smoothly. Good team members understand that by documenting what they do they don't risk their jobs, but they become a greater resource for the team, helping to build a business, not just a job. Here are some ways team members can contribute to communication through documentation:
~ Procedural documentation
~ Work flow documentation
~ Step-by-step task documentation
~ Job description detail
~ Solutions/knowledge base
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SHOP TALK
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What's going on in your
marketing world?
THIS MONTH: Promote Yourself as an Expert
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Our business is quite focused. Treating acne is what we do and we do it best. So, all of our marketing revolves around establishing ourselves as the expert. Many of our prospective clients have been lied to, duped and mislead. The resulting emotions have ranged from disappointment to rage to desperation. Conflicting information leaves them hungry for an expert that can solve the problem that, despite having thrown much time and money at, is still plaguing them.
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November 2008
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FREE $20 COFFEE CARD
SHARE AND WIN!
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Your website defines who you are and is the best tool you have to bring in new clients and customers. Websites are the best vehicle to present the information that establishes you as an expert. If well designed, your site can give a plethora of information with many subcategories that’s easy to navigate. If you provide more credible information about the subject that your target market is concerned about than your competition, they’ll come to you when they decide to spend their money. However, people need to find your website amidst competitors from around the world. So, search engine results are critical. Decide whether you want to show up in national, international or just local searches and find someone who knows how to get you the biggest bang for your buck.
Some of this marketing is actually categorized as promotion. Promote yourself as an expert by submitting articles to publications, doing free presentations and seminars on subjects related to your area of expertise and establishing relationships with members of the media who need a resource when current events are related to your area of expertise. When the media, whether print, radio, television or the internet, frames you as the expert, it has far more credibility than any advertising or marketing you do on your own. These activities will also increase your search results. And remember, get your website out there with any promotion opportunity you have.
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Copyright ©2008 Malaga Corp. All Rights Reserved.
2855 Telegraph Ave., Suite 203, Berkeley, CA 94705
One Industrial Blvd., Suite 100, San Francisco, CA 94127
By appointment only, please.
(510) 704-1777
(877) 477-7847 toll-free
(510) 295-2471 fax
malagasales@malagacorp.com
www.malagacorp.com
Toll-free 877.477.7847 |
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