date added:2008-10-08 21:34:21 | modifed: 2012-02-26 02:50:34
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Marketing Costs
Protecting your Business
Everyone Markets |
New Quarterly Programs
New Addresses
Join the party!
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Special Offer/ Word to the Wise
Good Advice/ Last Month's Winner
Shop Talk |
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Marketing can cost a little or a lot
The more insight, intuition and inventiveness you bring to your marketing the more value it has, whether you spend a little or a lot. Your big budget doesn't guarantee a winner; your small budget doesn't necessarily spell doom.
Use your human senses - all 6 of them, and add your biggest human asset - your mind - and you will find the solution that works.
Intuition: As a business person, in addition to your special knowledge and know-how, you have a special knack for understanding the world around you. Be confident in your forecasting abilities. Your 6th sense is better than most of ours.
Insight: Use your human senses - all 6 of them, and add your biggest human asset - your mind - and you will find the solution that works. Don't filter: listen, watch, imagine. Open your mind.
Inventiveness: Add playfulness or drama to your communication so people pay attention. The message is important, and so is the delivery. Find the creative delivery that connects with your customer.
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Protecting your business in a tough economy
face the facts without fear
~assess the reality
~make your best short term forecast
~adjust your business plan
diversify
~add geographical markets
~increase your customer base: more small accounts may be safer than fewer large accounts.
~ protect your vendor base: line up additional resources; work with multiple vendors.
immunize
~One of the strongest contagions is fear. We see other people acting fearfully and we're afraid too. We can develop a habit of being positive to counteract our reactions and immunize ourselves to unproductive fear.
be a positive
~in times of fear and negativity people are attracted to positive people who give us a sense of comfort and hope. Be that person.
~do business with other positive people.
find the bright spots
~availability of good workers
~you're still in business!
brace yourself
~it's only a matter of time till things change - make up your mind to ride it out. |
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Reasons for failure: consider your failed marketing strategies. Did they fail because of lack of money, or lack of inspiration and intuition?
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Careful there!: how did you conclude your campaign succeeded or failed? Before you call it failed compare the outcome to the goal of the campaign. Is it possible that the intended goal wasn't realized, but you succeeded in other ways? For example, did you reach an unintended audience, or gain long term benefits instead of immediate ones?
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Everyone Markets
What can each of us bring to the table? A unique perspective. This is what makes a team: perspective allows each of us to point out flaws; to suggest possibilities; and together our combined perspectives create a new and unique shared perspective. A business is not a democracy, but a smart business owner listens to the valuable perspectives of the people with the most intimate knowledge of his/her business, then makes the final decision.
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FREE $20 COFFEE CARD
SHARE AND WIN!
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"What is inexpressible is
inexhaustible in its use."
- Zen saying
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2855 Telegraph Ave., Suite 203, Berkeley, CA 94705
One Industrial Blvd., Suite 100, San Francisco, CA 94127
By appointment only, please.
(510) 704-1777
(877) 477-7847 toll-free
(510) 295-2471 fax
malagasales@malagacorp.com
Copyright ©2008 Malaga Corp. All Rights Reserved.
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