Effective Call to Action
Easy on the Eyes
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Word to the Wise
Good Advice/ Last Month's Winner
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Effective Call to Action
The better you know your customers and can put yourself in their shoes, the better your website's Call to Action will be. For example: ~How do your customers prefer to communicate: Phone? Email? ~Are they internet savvy? Do they have the latest equipment? ~What are they likely to respond to: An immediate benefit? Being part of a group? ~Are they in a rush to complete their business? Or do they want to spend time learning? Once you're "feeling" your customer, get clear with yourself about what you want your marketing effort to accomplish. Do you want your customers to: ~Make an online purchase? ~Call you to schedule a meeting? ~Subscribe to your mailing or newsletter list? ~Come to your store to take advantage of a special offer or sale?
Whatever step you want your customer to take, communicate it clearly and give them a reason and the proper tools to act -- and they will.
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Easy on the Eyes
BEFORE
Online readers are more likely to scan copy than to read every word. Your message will read a lot better and reach more people if you present it in small, well organized, easy to scan chunks: Use fewer words by providing links to more detailed information. Break up information with subheadings, bullets and text boxes
Make important text stand out with boldface, strong colors, or background highlighting
AFTER
Online readers are more likely to scan copy than to read every word.
Your message will read a lot better and reach more people if you present it in small, well organized, easy to scan chunks:
::Use fewer words by providing links to more detailed information ::Break up information with subheadings, bullets and text boxes
::Make important text stand out with boldface, strong colors, or background highlighting
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Contact Me?
Don't assume they have it: ~ Contact information is often stored in electronic format now, in cell phones, computers, and other digital devices which frequently lose information. ~ Contact information changes more frequently as people change from one communications service or device to another. ~ Some people use older devices that don't record your call back number automatically. Provide your contact information with every communication - it may make the difference in a critical customer or sales communication.
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S P O T L I G H T
Copy Writing
Your business will change. Your market will change. Your marketing copy should keep up.
~Industry and technology advancements ~Competitor achievements ~Changes in consumer buying trends
Any of these can change the way you do business and make your marketing copy incorrect or obsolete.
For copy that is clear, concise and on message, a periodic review of marketing copy is essential. Can we help?
