date added:2007-12-10 17:55:58 | modifed: 2012-02-26 02:52:13
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Contrary to Popular Opinion:
Excellence
Story Time |
Customer Updates:
Your Goals are Our Goals
Content Manager Templates |
Special Offer
Word to the Wise
Good Advice/ Last Month's Winner |
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Excellence
Striving for excellence is easier when we know, in no uncertain terms, what "excellence" means to us:
- in terms of service
- in terms of performance
- in terms of any other feature of your business to which you want the word to apply.
Knowing what you want in concrete terms, and in writing, makes it easier to communicate this dimension of your brand.
It's important to define these things specifically in a way others can understand. For example, prompt customer response time might be defined as responding to an inquiry within 24 hours.
Story Time
Stories can focus interest better than any other way of delivering information. By taking the focus off the present situation and communicating your message in a safe and comfortable way, your audience can shift their focus to your point of view for a moment. Stories come in the form of:
- a simple narrative
- illustrative stories
- jokes and anecdotes that emphasize your point.
Brevity, clarity and sincerity help your story connect effectively. |
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THIS MONTH'S SPECIAL OFFER
You're invited to TALK FREE. $80 value
Find out more.
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Strategy without tactics
is the slowest route to victory.
Tactics without strategy
is the noise before defeat.
-Sun Tzu, The Art of War
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GOT ADVICE?
SHARE AND WIN!
The best answer wins a $20 coffee card
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THIS MONTH:
What do you do to encourage
your employees to feel
invested in your organization?
Enter
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Malaga Corp. Project Manager
Your Goals are Our Goals
We hope you take advantage of this month's special offer and call us to share the goals and objectives we should have in mind as we help you with your marketing. Over the next few weeks you will see these items when you log in to your project manager - help us get it right!
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We're constantly working to make our products better for you.
Got a suggestion? Is there a marketing product you wish was available? Please let us know about it. |
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S P O T L I G H T
Content Manager Templates
Thinking of moving to a content managed site? |
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| Check out the new tester templates to get a better idea of how content and design can be separated for efficiency. |
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Copyright ©2007 Malaga Corp. All Rights Reserved.
www.malagacorp.com
Toll-free 877.477.7847
Business Resources
Good Advice