Project Manager and
Email Blasts are Greener
Last Month's Winner
When is a website outdated?
-When it doesn't compare well with competitors' sites.
-When new technology makes it functionally or visibly outdated.
-When your business has changed, but your website hasn't kept up.
If your website is a vital part of your marketing (and it is), your plan for keeping it relevant may range from daily updates to an annual facelift. If it's been longer than that - it's time for review!
Color it Right Why does one person love a colorful, lively design piece, and another hate it? Why do some prefer calm, subtle colors and shapes, and others find them boring? Because there is no "right" or "wrong" color - only good color and design sense. Marketing studies tell us that certain colors make us buy and special words sell, but start with the pulse of your audience -- the combination of design, message and timing that speaks to them is the "right" one.
Generation Next? The generation gap is affecting the workplace like never before. As wide as the generation gap may or may not be, we're all on the same team; and businesses, large or small, can't succeed without a team effort.We're advised the younger generations in the workforce require special handling and need plenty of strokes, and the older generations live to work and put business before people. A place we can all meet is at the "work-hard, play-hard" junction, where we celebrate as a team with the same gusto as we work, but celebration happens after it's been earned.
Ongoing development means you'll often find improvements of interest when you log into the project manager.
Over the next few months you'll find business planning summaries, suggested marketing, and a more targeted approach to your secure online account.
Many businesses are using Email Blasts to stay in touch with their customers with more frequency and lower costs than printed direct mail, and many of their customers are are requesting email over traditional printed promotional mail from their favorite retailers because it's greener!