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date added:2007-08-15 21:56:57 | modifed: 2012-02-26 02:53:11
RESOURCES |
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2007 August
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Copyright ©2007 Malaga Corp. All Rights Reserved.
Can't see this image? Here you go!
(or rather have a pdf? Here it is.)
Let’s Talk
by Málaga Smith
A monthly newsletter to help us stay in touch with our best customers
August 2007
Contrary to Popular Opinion, miscellaneous snippets
CATCH: Catch subscribers with mailing list sign-ups on your website; embedded in your email blasts; and by including a url reference in printed promotions. Allow people to sign up for the frequency and product informationthey prefer.
BUILD : Mine or purchase relevant list for email addresses, then send an invitation to subscribe or unsubscribe to your list. Be prepared for a small return - similar to postcard promo turn rates of 2-5%. An ongoing program will pay off with a golden list.
KEEP: Send newsletters to your subscriber lists on a regular ongoing basis and special offers or information in between. Create special offers for email recipients only. If there is just one useful thing in your eblast, it’s worth their time to open it.
For Customers Only: Ready for this month’s special offer? Let’s go! FREE SEO SETUP Good Advice? We all have the same problems but solve them a little differently. This month: What are your indicators for success? The numbers? Time w/family? Other? The best answer is worth a Starbucks or Peet’s gift card. Customer Updates: New Sites! Check out some of our customer’s great new websites! And Brochures! MC PRODUCT SPOTLIGHT RE0 Tough times? Time to market tough. Don’t be afraid to take action, make a move, take a chance, and work hard for it. Málaga Corp. is right there with you, working to make things happen in an effective and exciting way. Thanks for making us part of your team! - Málaga Smith, President
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