Developing a strategy requires an understanding of the environment and both controllable and uncontrollable factors.

SERVICES |

Branding |

Corporate Identity Systems


date added:2007-07-15 23:29:54 | modifed: 2010-03-04 23:48:25


Corporate identity is crucial in differentiating your business from your competitors, and attracting your target market. Depending on your needs, Identity Systems may include:

  • Corporate Vision Development
  • Corporate Signature Development: Logo and tagline
  • Product Signature Development
  • Corporate Colors: Theory and identification
  • Corporate Identity Manual: Documentation, including:
    • signature meaning and core value theory;
    • branding guidelines; corporate culture;
    • color, typography and graphics specification;
    • staging and placement;
    • internal and external communication rules for usage of marks;
    • do's and don't's;
    • allowed variations in media;
    • requirements for usage in partner advertising;
    • stationery and promotional item usage;
    • legal notices.

Let's talk about how this service can help you prepare or create the next great opportunity!