date added:2007-07-15 23:25:56 | modifed: 2009-09-20 15:37:46

Marketing Plans

Getting from HERE to THERE takes planning.

What's a marketing plan? It's part of a good business plan.

A marketing plan is a roadmap for your business. We start with an analysis of your target market relative to your product or service and build a plan of action, with as much detail as you require.

What's included in a marketing plan?

Basic Marketing Plan

A Basic Marketing Plan may include any of the following items, depending on your unique business needs:

Market Review
Industry Trends
Geographical Culture
Market Segments
Demographics
Summary Statistics
Target Segment Populations
Strengths, Weaknesses, Opportunities, Threats
Company Leadership
Advertising Strategy
Pricing
Customer Service Analysis
Location
Budget
Goals and Objectives
Strategy
Positioning
Messaging
Ethics and Values
Action Plan and Implementation - Promotion
Press Kit
Media Options
Co-op Advertising
Direct Mail
Events
Customer Retention
Communication
Marketing to Segment Groups
Community Giving and Partnerships
Gifts/Incentives
Public Relations
Training
Corporate Partnerships
Schedule & Calendar
Tracking and Evaluation
Analysis & Long Term Strategy

And more...contact us to discuss your specific needs.

Drilldown Marketing Plan

Detailed information in any of the subjects above including:

Additional research and analysis
Focus Group/Survey data and analysis
More

Note: marketing plans include research, analysis, strategy, ideas, descriptions, pricing of specific devices, and any useful, specific information garnered (such as contact information) during the research process. They do not include implementation of the marketing devices.

Pricing

Pricing of marketing plans depends on the scope of your marketing plan, and the scope may be affected by the complexity of the problems presented by your target market, the geographical area you service, your product, the economy, and many other factors. We often recomment a basic plan to start, at a project rate, followed by a drilldown of specifica areas of interest at a project or hourly rate.

Let's talk about how this service can help you prepare or create the next great opportunity!

marketing

Strategy