date added:2007-08-28 03:12:55 | modifed: 2009-09-20 15:38:23
marketing |
Strategy |
Increasing Sales
What motivates salespeople?
- Comfort with the sales process
- Belief in the product and company
- Internal support
- Success (breeds success!)
What motivates customers?
- Immediate need
- Trust in the salesperson
- Perception of the company - the corporate image is in line with their own
- Features, benefits, outcome, and price of the product
Improving Sales
The right technical systems, sales procedures and training mean sales success.
Tracking and analyzing sales provides clues to where the sales process is going wrong and areas for improvement.
To produce good data, tracking systems and procedures have to be used and practiced consistently, so a system that's tailored for your business is key.
Analysis of tracking data shows where sales goals, plans, and strategies are met; and where the bottle necks and failures are.
Shortcomings may point to needed improvements in systems or training, or may point to deeper problems such as product and target mismatch or faulty after sales support.
Let's talk about how this service can help you prepare or create the next great opportunity!
Strategy
Marketing Plans
