date added:2010-03-04 22:34:05 | modifed: 2010-03-06 23:54:02
marketing |
Text Marketing |
Products & Options
MCText’s products and solutions have proven to be flexible, powerful and easy to use whether with a selfmanaged “software as a service” (SaaS) approach or managed by MCText’s skilled services team on behalf
of a client. Each approach leads to the creation and management of robust mobile marketing campaigns generating measurable results and successes.
MCText Interaction Planner
We provide the tools and the people to help you every step of the way. Through the MCText Interaction Planner, we give our customers a wide range of ways to create, manage and measure their campaigns. We make it
simple to go into HIP and build campaigns and see real-time results from customers responding to your calls to action as well as reporting and optimizing these results.
Messaging (SMS/Text)
Alerts: Engage with those who have raised their hands and said they want to have an ongoing relationship with your brand via mobile. Deliver news on your products and services and provide mobile offers and coupons to drive sales which can include expiration dates and single use promotion codes.
Text 2 Win: Make any traditional media interactive with contests that can create buzz and lead to further engagement.
Text 4 Info: Offer your audience additional details on products, services, and more.
Text 4 Offer: Drive trial and sales through mobile coupons delivered with expiration dates and unique identifying codes.
Polls: Get the pulse of your audience while creating unique content and interactions to measure your audience’s opinion. Have them help you make data-driven decisions.
Pics & Text 2 Screen: Through user-generated content/social interaction, involve your audience by providing them the opportunity to send in pictures via mobile device. Sponsoring or hosting a live event? Have attendees interact
with your brand by sending “shout outs”, comments, and photos to the screens. Additionally have attendees enter contests for seat upgrades, backstage passes and more.
Text 2 Web Phone: Mobilize your website with text messaging functionality to promote interaction with your
customers. Showcase text 2 web responses on your website to have fresh user generated content that increase the stickiness of your web site.
Mobile Signatures: A perfect souvenir from a sporting event or a concert. Text in to request an autographed picture of your favorite player or music artist, or personality, delivered right to your phone.
Examples:
Sports:
Text NFL your name your e-mail address to 95495
Text Playoffs your name your e-mail address to 79378
Music:
Text Beyonce your name your email address to 95495
Seasonal:
Text MOM your name your e-mail address to 79378
Mobile Content: A quick and easy way to deliver branded content to consumer’s mobile phone. Use a promotional hook for the consumer to interact with your brand by texting to a unique keyword to download branded content such
as video, images, ringtones and games. Now it is easier than ever to mobilize your brand on your consumer’s phones.
Examples:
Sports: Text Giants to 36617
Beer: Text Beer to 36617
Models/Entertainer: Text Alba to 36617
Movies: Text Star Trek to 36617
WAP & Mobile Web
Deliver your brand on the mobile web for a rich user experience and enhanced consumer engagement. Provide information about the products and services you sell, or capture information from your customers. Update content via
MCText’s integrated publishing tool that ensures brand consistency and pushes sales and engagement. We have sophisticated user agents, device profiling tools and image rendering that allows customers to receive a mobile
web site adapted to their device. Plus, we can give you a self service WAP Builder that gives you the ability to build and update your information whenever you like.
Hispanic
The first and only comprehensive Hispanic Mobile Marketing Network consists of more than 60 broadcast stations providing advertisers and agencies with an extremely efficient way to reach their target audience. Consumers may engage with brands and opt in to participate in future promotions or receive offers on their mobile phones.
With a single buy, agencies and brands can gain access to a segment of nine million listeners and viewers in 40-plus cities, including 14 of the top 15 Hispanic markets. These highly targeted advertising campaigns can be segmented by age, region of the country, etc.
U.S. Hispanic consumers have mobile phones, desire to interact with brands, and buying power that is projected to exceed $1 trillion by 2010. Source:
IVR (Interactive Voice Response)
We make it easy to add an IVR component to your mobile marketing campaigns. This provides another way to get your audience to opt-in to a mobile database, access more information about your products or services or have a deeper engagement with in-bound or out-bound creative voice driven campaigns. Simply add a call to action in mobile messages allowing consumers to easily engage with your brand via calling on their phone. And now you can leverage voice as a integrated part to your mobile marketing efforts.
Website Development
Many of our clients come to us looking for a fully integrated marketing campaign with mobile and web elements. We can develop customized web pages or sites to enhance your Mobile Marketing programs or simply integrate with your existing website.
Strategic Services
MCText is unmatched in its experience within mobile marketing and the businesses we serve. We have provided strategy formulation, creative campaign design/execution, measurement analytics and reporting to some of the world’s leading brands such as Macy’s, Staples and Arby’s. We have designed and executed more than 40,000 successful strategic and creative campaigns that have driven engagement and revenue for our customers.
MCText employees have had key marketing and sales roles at corporate brands, agencies and media companies. We are uniquely equipped to discuss your marketing challenges. We collaboratively find solutions that ccomplish your business objectives. In addition, our innovative “new, new media” approach gives you the know-how to combine traditional media with new media for reach, targeting, measurability, and enhanced engagement that leads to sales.
Promotional Tools
Coupons/Offers: MCText helps clients provide general purpose coupons and individually targeted coupons that are tied into your existing redemption and loyalty systems. We can import and distribute coupons on your behalf or we can work with you on programs tied to a SUPC (Single Use Promo Code) or UPC (Unique Promo Codes).
2D Barcodes/QR Codes: Via MMS, SMS or e-mail, send customers a coupon with a barcode directly to their phones. Or we can simply send an SMS with a link to WAP landing page with the coupon and barcode on the page. We can help you manage and facilitate an integrated barcode in your mobile marketing efforts.
Loyalty Programs: Reward people for interacting and engaging with you. We provide you the ability to establish points, reward points and fulfill your customers’ desired incentives. Build loyal databases with customer profilesinformation to use for targeted marketing.
Mobile Applications:
Measurement & Reporting
MCText lives and breathes data. We know how important data plays into your marketing decisions. We pride ourselves on partnering with each of our clients to determine their KPIs (Key Performance Indicators) and we use those to help build programs that map directly to addressing those metrics. We provide the ability to easily create, manage, report, optimize and share the success of each and every campaign. We have developed campaigns that have generated as high as 40% opt-in rates and we consistently see our conversion metrics achieve double digits in percentage. These are significant performance numbers compared to traditional direct mail and digital advertising.
MCText’s Interaction Planner (HIP) includes an extensive reporting module. Each program can be viewed by month, week, day, hour and quarter hour. Further, the platform allows you to drill down on demographic, psychographic, behavioral and location-based metrics.
MCText provides automated standard reporting, access to our Analytics Reporting Dashboard for standard and ad hoc reporting, Report Generation Functionality (Graphical and Table output from Data, within the tool), and Exportable Data into Microsoft Excel.
Database Creation & Management
MCText successfully integrates databases built through SMS, e-mail, mobile Web/WAP, IVR, website and Point of Sale systems. You can give your customers the freedom and control to pick when they want and how they want to interact with you.
All of these integration strategies will allow you to control your own destiny with your customers. Now you can reach them with relevant offers and information where and how they want to receive them. Imagine having multiple techniques to capture valuable customer information and now be able to market and remarket to these customers.
You now have the controls and ability to see what works. This provides a great launching pad for your communications strategies. As your mobile partner we will develop a concise strategy to integrate, convert, and grow these valuable databases over the course of the year.
Systems Integration
SMS Integration: MCText offers database integration adhering to MMA guidelines. Depending on how your existing members opted into the mobile database, we can provide default opt-in confirmation messages according to short code. We can also integrate with existing CRM systems to develop richer data profiles for future communication. Each user will join by entering his or her unique profile code which will allow us to quickly marry existing data with the new mobile member. Over time we can send service offers and information specifically catered to that user’s profile.
Email Integration: We can leverage your existing e-mail database(s) and the investments that have gone into developing it/them. Tap into your existing email database by offering an incentive to join the mobile club. Similar to the mobile strategy, we will provide unique profile codes so we are able to instantly integrate your CRM database with the MCText Interaction Planner system to give your customers an easy way to request information to receive
from you anytime, anywhere.
Mobile Web/WAP Site Integration: Deep link your customers into a mobile web experience on their phone where they can enter a contest, opt-in to a club or get more information on the products and services you sell. Hosted by MCText, having a mobile website allows you a richer customer experience and seamless integration with all online and SMS profiles.
IVR Integration: Infuse Click 2 Call technology in your SMS messages and even on your WAP site to provide another option for your customers to engage with your brand. This gives people the ability to call and speak directly to your sales department or customer service to help them immediately. You can also use IVR to call out to customers with reminders and offers.
Website Integration: We also suggest integrating online registration with the overall database build. You can add a phone number to your registration process and we can confirm via a reply SMS to confirm the double opt-in. Plus you can have a place on your website that asks people if they would like to receive offers on their phone and request customers to only enter their phone number.
Mobile Advertising
SMS Ad Injection: MCText provides the tools for you to monetize your SMS inventory. Realize revenue by selling the inventory yourself or by allowing MCText to sell it for you. Either way, you can inject advertisements into your SMS messages.
WAP Banners: Monetize your mobile web site through trackable WAP banners. With the amount of companies offering WAP inventory, our experienced team can ensure that you only purchase from reputable, measurable sites. We can analyze and optimize the best performance across multiple sites and companies to deliver the best ROI for
your business.
Mobile Applications & Widgets
Apps & Widgets: Seems like everyone wants to build an app or a widget for their customers to place on their phones that provide a persistent, more engaging branded experience. We can partner with you to determine your objectives on what you are aiming to engage your customer to do. We build apps for all sorts of devices and especially for iPhone and Blackberry. We also provide the tools to measure usage of your apps to help showcase the success through data driven results.
Web Widgets: We also develop custom widgets for the web that are fully integrated with your customer acquisition plans and building out your mobile marketing database. We have developed widgets for Facebook, MySpace and other social networking web sites. These can be as simple or elaborate as you desire and can be fully integrated with e-mail, SMS, MMS and IVR type customer engagement mechanisms.
ACQUIRE: MCText provides clients with a powerful set of customer engagement and acquisition tools. Through SMS, mobile web (WAP), IVR (Interactive Voice Response), e-mail, online and mobile advertising, campaigns can be run across multiple channels with numerous ways of engagement.
MANAGE: MCText provides industry-leading strategic mobile consultation and support. Our experienced account management team can execute your campaign or we can provide our clients with an intuitive web-based user interface that can be accessed for easy creation, management, reporting and optimization of campaigns.
BUILD: It is easier to retain a customer than it is to acquire a new customer; we know how important Customer Relationship Management is to your business. With that in mind, we have put together seamless ways to integrate your existing databases with our platform to give marketers a simple way to get the information they desire and an effective way for you to manage these custom relationships.
ENGAGE: The customer experience is an on-going relationship. We provide the engagement strategy and tools to help you touch customers in a variety of ways and give them the freedom and control to select their preferred method of communication.
MONETIZE: In addition to driving revenue with deeper customer engagement tools, we can provide your organization with innovative ways to generate revenue. We provide your organization with ways to increase sales and deliver immediate offers to your customers by injecting promotional and offer-based messages into your SMS, WAP sites, website, e-mail and IVR channels.
Strategy
Products & Options