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date added:2010-03-04 22:23:03 | modifed: 2010-03-04 22:26:59
marketing |
Text Marketing |
Text vs Twitter
Everyone is probably telling you to start using social networking sites to promote your business.
First it was MYSPACE, then FACEBOOK, and now it’s all about TWITTER ‐ a website that allows you to send text messages to TWITTER members that find you and subscribe to your ‘tweets’.
It’s true that text messaging is quickly becoming the most popular communication channel – and that it can be a game‐changer for business marketers. But before you build your customer loyalty program around the latest fad, here are a few things to consider:
With TWITTER, your customers can’t opt‐in from their phone. TWITTER forces your customers to go online and create a Twitter account – then find your business – then subscribe. This prevents your customers from subscribing in‐store, in‐venue, or when they see your ad.
TWITTER does not support interactive campaigns
Twitter does NOT support Text‐2‐Join, Text‐2‐Win, Text‐2‐Vote, Text‐4‐Coupon, or any of the other proven strategies to help you build your database. Real text message marketing platforms easily support these and many other fun, interactive features designed to identify, attract, and reward your most valued customers.
TWITTER believes they own your database.
Not only could Twitter send your subscribers unsolicited text messages, they could rent your database to 3rd parties. Also, due to the text message fees that TWITTER pays wireless network operators, it is widely believed that TWITTER will soon begin adding 3rd party advertisements to your text messages and/or begin charging fees for their service.
SUMMARY
- Text message marketing works because it's fun, fast, and effective.
- Text message marketing gets a 95% read‐rate – at the moment you want it delivered!
- The mobile opt‐in will soon become the most precious element in your customer database.
- Choose a partner for the long run ‐ with the support, tools, and features that a business needs.
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