date added:2010-03-04 23:55:33 | modifed: 2010-03-05 01:22:35
marketing |
Communications |
Messaging
Messaging is part of your brand. It tells your market who you are, what you do, and how you do it. Having your messaging defined not only forces you to answer these questions clearly and concisely, it provides everyone in your organization a point of reference as they communicate with your market.
Tagline
The tagline is part of a corporate signature.
It explains what you do and how you do it. in just a few words.
The tagline is a golden opportunity to correct naming issues. If you company name doesn't convey everything it could, you can use your tagline to make the correction.
Positioning Statement/Elevator Speech
A 15-30 second blurb that everyone in the organization can memorize and use to avoid wasting that precious sales opportunity -- any connection with a living breathing human being.
Having an elevator speech docuemented really helps your team stay on the same page. Although they may not deliver it exactly -- having the same starting point keeps the message contained.
Strategy
Messaging