Your corporate image can be a result of any aspect of being in the public eye that results in a public perception of your company. From the marketing materials you circulate, to unintended press from the media, it's all part of your corporate image.
In order to build a strong Corporate Image, consistency in values and messaging across corporate communications, product lines and other marketing is essential.
If a Corporate Image is not supporting a business, an in depth analysis and plan of action should be implemented to ensure maximum future sales growth.
As small businesses we want to grow our mind share and compete with larger companies, and we may also have a leg up because we have a clean slate to work with - a chance to thoughtfully develop the identity and systems that will result in the public image we want, for example, good customer service.